Thurles Racecourse

Thurles Racecourse is a horse racing venue in the town of Thurles, County Tipperary. The course is located one mile outside Thurles town making it easily accessible by road and rail.

Launch Date – March 2017

Client – Thurles Racecourse

Categories – Blog, Brochure, Custom Wordpress Design, Custom Wordpress Theme, Gallery, Video, WordPress

Overview

Thurles Racecourse is a horse racing venue in the town of Thurles, County Tipperary.  The course is located one mile outside Thurles town making it easily accessible by road and rail. 

It is a right handed track of one and a quarter miles with a stiff uphill finish. Thurles is the only privately owned racecourse in the country and is one of four all-National Hunt racecourses in Ireland.

The Challenge

Thurles Races had a very old website from the early 2000’s and it no longer represented their business or showcased their facilities well.

Our goal was to design a very modern and usable website that would appeal to the diverse age range of their followers. We need to ensure that racing information was available but also highlight the other uses of this venue.

We had to continue to use the existing logo but also modernise how it was presented.

 

 

Result

We recommended using a video to the client as this is a great way to highlight such a spacious venue.

They hired a company to shoot drone footage and we placed this into the home page as a background video. This gives potential visitors a real birds eye view of the venue, allowing them to visualise the expansive grounds and take in the spectacular facilities that Thurles Racecourse has to offer.

We also had to consult with the client to map out the correct hierarchical order of information on the site to ensure that usability was considered at each stage of the design process.

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