SELC provide smart cities and utilities with lighting control solutions across the world.

Launch Date – 2016

Client – SELC

Categories – Brochure, Custom Wordpress Design, Custom Wordpress Theme, Portfolio


Founded in 1982, SELC was the first lighting company with smart dimmable electronic ballasts and the first creating long-life photocells to launching the world’s most accurate solar time switch. Since September 2015, they focus exclusively around smart city, LED upgrades, modern lighting management for utilities and smart cities projects. To coincide with this shift in focus, they decided to update their web image with a new website.

The Challenge

  • give a new, modern look to a long-standing company
  • present difficult concepts in an easily understandable way
  • create easily understood, animated info-graphics
  • guide the client in organising their content


SELC launched its new website showing its new face to the world. With a clear, easily readable layout they were able to get across some of the more complex parts of their remit. Animated info-graphics immediately explained the kinds of street lighting controls they are able to offer. An attractive, case studies module allowed them to present some of their more interesting projects.

Visit website Get a Quote