Landing Pages

A landing page is the page a visitor arrives at after clicking a PPC (pay-per-click) ad or a link on a search engine results page. While a website’s home page is an obvious landing page, it may not be, and should not be, the only landing page on the site.

Defining several landing pages helps you to organise the information on your website clearly and succinctly. Landing pages help focus access to your site via search engines and also improve user experience by bringing your potential visitors directly to the page and information they are seeking.

Chances are that once they are on your website and happy with what they’ve found, they will then use your more conventional navigation tools to see what else might be of interest to them .

Landing pages can be reference pages, which contain information presented in text, images or other media, or they can be transactional pages, those which require interaction with the visitor, such as a contact form.

The goal of landing pages also is to provide better conversion rates since they bring the visitor directly to the product/informantion they are looking for. Bringing them to the site home page instead may mean they will have to move through a series of clicks and site searches before getting where they really want to be. They may lose interest along the way.

Designing a number of landing pages for your site and organising your keywords into meaningful groupings means your site has more potential for showing up in an organic website search. If designed properly, you could end up with several pages of your site being the top results for a given set of key words. This increases your credibility with potential visitors.

During the design of your website can help make sure that your content is organised so it provides your site with as many landing pages as needed to increase your business’ internet presence.